Staying true to their roots, Troop was also one of the first companies to partner with Hip-Hop artists. As the brand continued to grow, Troop partnered with several notable groundbreaking, platinum-selling artists in the late 1980’s to further expand their reach.
As the brand faded in the USA in the early 1990s, Troop continued production in Europe due to strong support from fans, where its run extended for years longer and still maintains a strong underground following.
There has been plenty of rumors and speculation as the company changed hands several times over the years, including a small resurgence of the brand by a notable Hip-Hop artist in the early 2000s. Looking forward, Troop is excited and proud of the brand’s future.
