Born in the Bronx during the Golden Age of Hip-Hop, World Of Troop launched in 1985 and instantly made their mark on the history of urban fashion. At a time when the mainstream viewed Hip-Hop culture as nothing more than a passing fad, Troop was the first brand to embrace and specifically cater to the Hip-Hop consumer with their Troop jacket and Troop sneaker releases.
Nearly 30 years later, a whole new generation is emulating the style that Troop originated back then.
As popularity rose, Troop began producing full lines of sportswear and athletic shoes. Apparel wise, Troop’s most popular items were their distinctive leather Troop jackets, which were available in an array of styles and colors. On the footwear side, the brand’s early designs like the Ice Lamb, Mercedes and Pro Edition were very popular within the New York fashion scene. Soon, World Of Troop was on the radar of other major brands and began to grow rapidly outside of NYC and up and down the East Coast to Nationwide. Soon after, the brand would quickly expand Worldwide by the end of 1989.
